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the art and craft of storytelling

Tell Stories That Move the World

Story is our most important tool for life

Stories are how we make sense of the world. They're how we connect, influence, and lead. Behind every powerful moment—whether it's a job interview, a pitch, a first date or a movement—is a story well told. When you learn to tell your story with clarity, purpose, and emotion, people lean in. They remember you. They trust you. And they follow your lead. In a world overflowing with noise, storytelling isn’t a soft skill—it’s a superpower. Master it, and you’ll show up differently in every room you enter.

Focus in on what Matters

Mediums change, formats evolve, but the power of story is eternal. It's how we share experiences, build emotion, and turn raw experience into meaning.
Whether you're writing a document, pitching a project, or just trying to get someone to see the world the way you do—story is the tool.

Mastering story doesn't just make you a better communicator. It makes you a clearer thinker, a stronger advocate, and someone who can move others and make a difference.

What our students say

James J. Munroe

Filmmaker
Parsec Pictures
⭐⭐⭐⭐⭐
"I spent years majoring in the minors: Gear, lighting, and production value—and my films still fell flat. This course taught me that none of that matters if the story isn’t working. I learned what makes a story work and how to connect to an audience. My latest films have a new power to them. That’s the difference this course made."

Jared Freeman

Author
⭐⭐⭐⭐⭐
"Before this course, I struggled to hold people’s attention when I spoke—whether it was in class, interviews, or even casual conversation. Learning how to tell stories simply, with focus and purpose, changed that. I feel more confident, more understood, and I’m finally able to communicate in a way that makes people care. Being able to tell story well is life-changing."

Dani Rivera
Gradute Student

⭐⭐⭐⭐⭐
"I’ve been writing for years, but this course showed me how to think about story on a deeper level. I finally understood why some of my work landed and some didn’t. The section on choice and change completely reshaped how I approach character. It has revitalised my approach to my craft"

Trevor Bristol

Filmmaker
⭐⭐⭐⭐⭐
"I used to get bogged down trying to explain every feature of my product, and my message was getting lost. 'Story DNA' taught me how to articulate the essence of my story. By applying that single principle, I was able to craft a clear and compelling story that finally connects with customers. It stripped away all the noise and left only what was essential. The result has been a total transformation in how I communicate my vision.""

Morgan Leigh

Author
⭐⭐⭐⭐⭐
"I took this course to become a better writer, but it unexpectedly made me a better at so much else. Understanding the Story framework has changed the way I talk to people important to me. Instead of just giving advice, I find myself sharing stories from my own life that help them see the lesson for themselves. I don't just talk to people now, we're sharing our stories."

Tali Esposito
Writer

⭐⭐⭐⭐⭐
"I always felt that 'storytelling' in a professional context sounded fake and canned. 'Story DNA' completely changed my mind by focusing on authenticity. It’s not about inventing a dramatic tale; it's about finding the truth in your own experience and structuring it in a way that resonates. I now have practical tools to craft stories that feel genuine to me and create a real impact."

Unlock the Power of Story

Meet the instructor

Rubidium Wu

Rubidium Wu is a filmmaker, writer, and educator with over two decades of experience behind the camera. His work spans directing, producing, and cinematography, but at the heart of it all is one core belief: storytelling changes lives. He is the director and producer of two feature films, Brooklyn Tide and The Devils Fortune, the Documentary Portraits of Silence, and has directed work for and produced content for brands including Canon, Sigma, B&H. Nintendo, Sony Playstation, the New York Times.
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